More natural brand redesign
A new visual identity has been created and three sub-brands have been defined for the business, inspired by the leaf and petal curves of Scotscape.
AND his design company has changed its name to Scotscape, specialists in urban landscaping, horticulture, and green technology, to help the company raise its profile internationally.
Designhouse has changed its name to Scotscape, specialists in urban landscaping, horticulture, and green technology, to help the company raise its profile internationally. Scotscape is known for creating “living” walls and ceilings filled with plants, which seek to help fight the pollution of air in urban environments and improve well-being.
The organization has worked with clients such as The Championships at Wimbledon, BMW, and the 2012 London Olympics. It also performs traditional landscaping and garden maintenance services for businesses.
Scotscape’s previous branding was “pretty dated” and didn’t reflect the company’s “passion” for all things green, says Designhouse designer Matthew Gillman.
Nature style redesign
“The environmental state of our world is a hot topic right now,” says Gillman. “There is a real sense of urgency around the world about how we, as a society, can make a difference.
“Scotscape came to us with the vision of creating a brand that allows them to look and feel like an international business.”
The studio has designed a global identity and created three new sub-brands for the company. These are Smartscape, which specializes in the installation of green technology such as living walls, Landscape, which carries out commercial landscaping projects to create gardens, and Groundscape, which provides green space management and maintenance services.
Although the divisions already existed within the business, the studio decided to create secondary brands to give each sector more of a “presence”.
The main study says that the main logo, which is inspired by the “curvature of the leaves,” features a green sphere made of multiple overlapping segments designed to resemble the petals of a flower.
The green color represents the company’s ties to nature and horticulture, he adds, while the “globe” shape is meant to reflect Scotscape’s “international ambitions”.
The word Scotscape sits next to the green sphere in a custom sans-serif typeface created by the studio, which incorporates curves within the letterforms to reference shapes found in the natural world, Gillman says.
Each new sub-brand follows a similar style to the main brand, with a spherical symbol and the sub-brand name. Each sub-brand has been given a different color and has internal sections that overlap in various ways.
Smartscape is blue, it refers to “scientific intelligence,” says the study, while Landscape is pink, it refers to “energy and quality” and Groundscape is orange, it refers to “growth, warmth, and positivity.”
The new visual identity extends to a graphic pattern system, which is featured on the Scotscape website and aims to look like overlapping plant foliage. These patterns are meant to create “consistency” but also flexibility, says Gillman.
Textures based on elements found in nature are used in the visual identity, with different patterns incorporated into the Scotscape website.
For example, a hexagonal texture seen within green curves “looks like the plant cells you see when you use a microscope and look at a leaf,” says Gillman, which “loops together in a hexagonal way.”
Landscape textures feature geometric shapes to reference architectural plans, for Smartscape, texture references molecules to link to scientific elements of technology, while Groundscape’s texture is a nod to veins found on the sheets.
The main typeface used throughout the brand is a sans-serif called Uni Neue, which Gillman says balances curves with geometric shapes.
The rebrand has been implemented on the Scotscape website, marketing materials, digital touchpoints, and products.
It has changed its name to Scotscape, specialists in urban landscaping, horticulture, and green technology, to help the company raise its profile internationally.
Scotscape is known for creating “living” walls and ceilings filled with plants, which seek to help combat air pollution in urban environments and improve well-being.
The organization has worked with clients such as The Championships at Wimbledon, BMW and the 2012 London Olympics. It also performs traditional landscaping and garden maintenance services for businesses.
Scotscape’s previous branding was “pretty dated” and didn’t reflect the company’s “passion” for all things green, says Designhouse designer Matthew Gillman.
“The environmental state of our world is a hot topic right now,” says Gillman. “There is a real sense of urgency around the world about how we, as a society, can make a difference.
“Scotscape came to us with the vision of creating a brand that allows them to look and feel like an international business.”
The studio has designed a global identity and created three new sub-brands for the company. These are Smartscape, which specializes in the installation of green technology such as living walls, Landscape, which undertakes commercial landscaping projects to create gardens, and Groundscape, which provides green space management and maintenance services.
Although the divisions already existed within the business, the studio decided to create secondary brands to give each sector more of a “presence”.
The main study says that the main logo, which is inspired by the “curvature of the leaves,” features a green sphere made of multiple overlapping segments designed to resemble the petals of a flower.
The green color represents the company’s ties to nature and horticulture, he adds, while the “globe” shape is meant to reflect Scotscape’s “international ambitions”.
The word Scotscape
The word Scotscape sits next to the green sphere in a custom sans-serif typeface created by the studio, which incorporates curves within the letterforms to reference shapes found in the natural world, Gillman says.
Each new sub-brand follows a similar style to the main brand, with a spherical symbol and the sub-brand name. Each sub-brand has been given a different color and has internal sections that overlap in various ways.
Smartscape is blue, it refers to “scientific intelligence,” says the study, while Landscape is pink, it refers to “energy and quality” and Groundscape is orange, it refers to “growth, warmth, and positivity.”
The new visual identity extends to a graphic pattern system, which is featured on the Scotscape website and aims to look like overlapping plant foliage. These patterns are meant to create “consistency” but also flexibility, says Gillman.
Textures based on elements found in nature are used in the visual identity, with different patterns incorporated into the Scotscape website.
For example, a hexagonal texture seen within green curves “looks like the plant cells you see when you use a microscope and look at a leaf,” says Gillman, which “loops together in a hexagonal way.”
Landscape textures feature geometric shapes to reference architectural plans, for Smartscape, texture references molecules to link to scientific elements of technology, while Groundscape’s texture is a nod to veins found on the sheets.
The main typeface used throughout the brand is a sans-serif called Uni Neue, which Gillman says balances curves with geometric shapes.
The rebrand has been implemented on the Scotscape website, marketing materials, digital touchpoints, and products.