Prosciutto DI Norcia: Art, Branding and Graphic Design by Bocanegra Studio

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Designs with elegance and quality for Prosciutto di Norcia

Bocanegra Studio was recently commissioned to develop a new brand identity for Prosciutto di Norcia, one of the most historic and famous hams in Italy. The designers presented a solution that conveys the two main characteristics of Prosciutto di Norcia: quality and craftsmanship through various branded materials, as well as different patterns, colors and high-end finishes. Their goal was to find the perfect balance between elegance and a warm, tactile, handcrafted appearance.

The Norcia Redesign serves as the most striking visual image of the identity. It is a modern version of the historical writings made by the ancient Benedictine monks of Norcia. The creative design team at Bocanegra Studio has also created a variety of square patterns, reminiscent of the floor decorations in some medieval Umbrian churches.

Brand image for Jamón de Norcia

Designs with elegance and quality for Prosciutto di Norcia
Designs with elegance and quality for Jamón de Norcia
Designs with elegance and quality for Prosciutto di Norcia
Designs with elegance and quality for Jamón de Norcia
Designs with elegance and quality for Prosciutto di Norcia
Business cards for Jamón de Norcia
Designs with elegance and quality for Prosciutto di Norcia
Designs with elegance and quality for Jamón de Norcia
Designs with elegance and quality for Prosciutto di Norcia
Designs with elegance and quality for Norcia Ham: Valla
Designs with elegance and quality for Prosciutto di Norcia
Triptych with elegance and quality for Jamón de Norcia

All images © Bocanegra Studio.

To learn more about Bocanegra Studio’s work, visit their website or follow them in Behance

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