Brand image redesign for Clarinets
Fratelli Patricola – Handmade Italian Clarinets, a sophisticated redesign and rebranding concept created by Andrew Colin Beck as a final student project at Brigham Young University.
Since 1976, the Patricola Brothers have been creating the best Italian clarinets for leading musicians from around the world. This extraordinary rebranding concept represents Andrew Colin Beck’s final project at Brigham Young University. His creative work included the development of a new monogram, typeface, correspondence, and packaging. The project was completed 1.5 years after its inception.
The wooden box was created by an old carpenter in Barcelona. Andrew Colin Beck took the photographs in a 300-year-old room in Palermo, Italy. Some images of the project can be found below. For those who want to see more of Andrew’s incredible work, visit his website .
New packaging and image for Fratelli Patricola Clarinetes
The Patricola brothers have been making excellent Italian clarinets since 1976.
A rebranding required a new monogram, typeface, correspondence, and packaging.
The brothers age the wood that makes their clarinets, like good wine.
“This rebrand represents my last student project at Brigham Young University, although it was completed 1.5 years after it began.”
The wooden box was created for me by an old carpenter from Barcelona.
I took the photographs in a 300-year-old room in Palermo, Italy, that once belonged to Prince Asmundo. The clarinet was lent to me by an Italian clarinetist I met in church.