Redesign of Aguila Beer, the Most Valuable Brand in Colombia


    Aguila beer is renewed with vibrant colors

    It is the most valuable brand in Colombia and we had the honor of redesigning Aguila Beer to raise its core against international brands, respecting the attributes that characterize it.

    Aguila Beer has been in the moments of joy and celebration of Colombians for more than 100 years, being the reflection of identity and authenticity of our country. A country that has evolved and that daily celebrates the triumphs of thousands of Colombians who obtain their best version.


    To join this evolution, we carefully reinterpret and simplify the traditional elements of the brand, taking them to a higher level that fits a Colombian who knows more every day. We changed the label die to create consistency with the dynamism of the diagonal determinant, to which a more stylized typeface adheres and the bird that now flies energetically. All this backed by the characteristic yellow color that represents the franchise and a complementary color that now unifies the architecture of the brand.

    Aguila beer renews the image without losing its essence and reveals itself as the great brands of the world.

    See the redesign of this successful logo.

    What is unique?

    We were able to change the die that had been established for years. That small difference took the brand to the next level, increasing the diagonal effect. All of this printed on a metallic substrate to elevate the core of the brand.

    Aguila Beer Redesign
    Aguila Beer Redesign
    Aguila Beer Redesign
    Aguila Beer Redesign
    Aguila Beer Redesign
    Aguila Beer Redesign


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