The Placebo Media Brand and Its Visual Identity

Marina Goñi Studio shared a beautiful visual and brand identity for a digital advertising company (The Placebo brand) – programmatic located in Madrid. The company is at a time of great growth and national and international development. They sought to update their brand image with the values ​​and strength necessary to go with the present moment.

Starting from the concept of effervescence included in the world of placebo, Marina and her team have developed the brand identity. Another key has been to strengthen the brand with a more cosmopolitan image than digital, which on the other hand is its natural environment, acquiring a very personal and different image in the digital advertising business area.

Marina Goñi Studio

Marina Goñi is a studio located in Getxo (Bizkaia) basically dedicated to the creation and management of brands. Our job is to find what makes each company unique and empower it to make it visible and recognizable. Marina Goñi is a studio located in Getxo (Bizkaia)

Placebo brand: animated logo
Animated logo

Visual identity | Web design

Identity redesign for a programmatic advertising company located in Madrid. The company is in a moment of great development and national and international deployment. They sought to update their brand image and provide it with the necessary strength to accompany the present moment. Maintaining some of the characteristics that their name gives them, the key has been to give the brand a more cosmopolitan image than digital, which on the other hand is its natural environment, acquiring a very personal and different image for its sector.

New Identity for a programmatic digital advertising company located in Madrid. The company is at a time of great growth and national and international development. They sought to update their brand image with the values ​​and strength necessary to go with the present moment. Starting from the concept of effervescence included in the world of placebo, we have developed the brand identity. Another key has been to strengthen the brand with a more cosmopolitan image than digital, which on the other hand is its natural environment, acquiring a very personal and different image in the digital advertising business area.

Placebo brand: business cards
Placebo brand: cards
Placebo brand: cards
Placebo Brand: Cards + Wallet

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