What Does the Departure of Jony Ive Mean for Apple?

Jony Ive leaves Apple

Apple design director Jony Ive is leaving after more than two decades to form his own design company. We spoke to the designers about Ive’s legacy at the tech giant, his latest adventure, LoveFrom, and what Apple should do next.

What does the departure of Jony Ive mean for Apple?

Ive’s legacy at Apple.

“Jony has been with Apple for most of the time I’ve been alive. Like Steve Jobs, he has and always will be intrinsically linked to the company. While you can sit down and take apart each of Apple’s products, perhaps more so than some of the latest designs, there is no question of the attention to detail and user experience that has been carried out almost seamlessly in each of their products. products. As director of design (CDO), Jony should be credited for that. ”

Apple’s next steps

I hope this is an opportunity for change at Apple; I feel like the latest offers from them are a bit stagnant. “My concern is that without someone ultimately responsible for upholding the design legacy that Jobs instilled ,there is a risk that it could start to crumble. ”

What does Jony Ive's departure mean for Apple ?: Apple, hugo-jamson's resize
Hugo Jamson, Creative Director, New Territory

Ive’s future

“In many ways, your next steps can be the most exciting. I said i feel a “Moral obligation to be useful” on your next adventure, and do “something big” building on everything you’ve learned and accomplished at Apple. In contrast to the scale of those achievements, and the scale of the challenges and opportunities that exist in the world, we can only look forward to what is proposed below.

Apple’s next steps

The work of defining the design and interaction baselines for tech devices at Apple is mostly complete now, and I’ve been a big part of that. Through the interface, through the material, through the form, it now feels like today’s world of design for technology is really just about nuances and variations on an existing theme, rather than big new moves. . The key for Apple now is to discover and establish the new archetypes that we will all live, in pure technology or elsewhere, using its scale and focus to identify the things that we will all need for the next 30 years. ”

 What does Jony Ive's departure mean for Apple ?: Apple, mateo-cockerill
Matthew Cockerill, Innovation Consultant.

Ive’s legacy at Apple.

“Ive has brought products to market with unique care and attention to detail that has not been seen before in mass production. Before him, he said how little importance most brands gave to the design details of small products. Product design was often unnecessarily compromised in the search for the simplest product optimization. You just have to look at their connectors, cables, power blocks, latches, indicator lights, and switches before and after I’ve stayed to see their influence.

It’s a sign of how much you’ve managed to make your designs look less radical today than they used to. Competitors may no longer copy the visual design of your products, but they have wholeheartedly embraced your design philosophy and approach to how products are built. The latest Google Pixel smartphone, Nest Thermostat, Microsoft Surface, or Samsung Galaxy just wouldn’t be in the same category without the work of Jony Ive.

Apple’s next steps

With Apple being LoveFrom’s first customer, it is clear that they will benefit from his skills at least in the short term, but in the long term it will be quite a challenge to find a worthy successor to such an iconic designer, and indeed it may be a lack of grace. . task to deal with. Who remembers the name of the designer who succeeded Dieter Rams at Braun, Richard Sapper at IBM or Kenneth Grange at Pentagram?

The challenge for Apple and its eventual successor will be to determine if it’s even possible to break free from its legacy and make sure they don’t end up just creating iterative pastiches of past products. As they have done before, they will need the courage to forget their loved ones to create the next generation of great products. ”

Apple, Dick-Powell
Dick Powell, Co-Founder, Seymourpowell

Jony Ive’s Legacy at Apple.

“All the superlatives have already been used for the great and the good of design. Jony will go down in history as probably the most influential designer the world has ever seen (or at least knows about), sitting alongside his own hero, Dieter Rams, in the pantheon of the greats. Just talking about great products hardly touches the surface of influence; He integrated design into the deepest corners of Apple’s culture. And that influence spread to the world: With his rise at Apple, an appreciation and understanding of design spread throughout society. He changed everything for the better.

Apple’s next steps

I’m not afraid of an Apple without Jony. That culture of creativity and innovation that he helped create is everywhere at Apple. As he always said, he built a fantastic team around him, and they all have the same curiosity, obsession with perfection, attention to detail, and a desire for everything they do to be better.

The broader question is more: Will Apple continue to foster a culture of design and innovation across the business or, as critics say, will it gradually disappear under commercial pressure? It doesn’t change the culture of a business like Apple overnight, it would take many years to change the business for the worse. Personally, I see Jony leaving as a positive thing, because it is an opportunity to boost the business and surprise the public (again).

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