What Is the Pantone Color System?

Pantone colors

Every day, more than 10 million designers and manufacturers work with pantone to select, communicate and approve color in design.

We have two color systems. What Pantone Colors Are Right For You?

Almost 5,000 colors are organized Pantone in two systems, one for printing and packaging and the other for product design.

Why? Each system is designed to present market-relevant colors. Fashion designers need more whites, blacks, and neutrals in their palette, while print and packaging designers need colors that stand out on the shelves.

The appearance of the color may change depending on the material in which it is produced. In fact, some colors cannot be achieved at all on a certain material. That is why we organize the colors in two systems, to ensure that the included colors are achievable and reproducible based on the materials used.

THE TYPES OF PANTONE GRAPHICS (For printing and packaging)

Available in the following formats:


  • Brand guidelines
  • Signaling
  • Printed materials
  • packaging
  • Web and application design

THE FASHION SYSTEM, HOME + INTERIORS (For fashion and product design)

Available in the following formats:


  • Wear
  • Soft and hard home
  • Consumer technology
  • Beauty
  • Industrial design

Why are color standards important?

The color of a brand becomes its calling card, creating associations and expectations, triggering mental images and memories. Studies show that the right color can increase brand recognition by up to 87%.

In product development, the right color is the differentiating factor that can stop someone in their tracks and grab their attention. It is also the most important design element to reflect the mood and style. The right color can sell products and ideas more effectively by 50-85%.

But choosing the right color is just the beginning. Keeping that color consistent presents multiple challenges that can be solved through Pantone Color Systems.

1 Color interpretation:

we all interpret color in slightly different ways. Even something as seemingly specific as navy blue can mean remarkably different things to different people. Using a Pantone color allows you to communicate your precise color requirements in a world-recognized language.

2 Multiple materials:

the color of your final production material can have a tremendous impact on the appearance of your color and your satisfaction with the result. Pantone’s digital tools and physical color references allow you to preview and adjust these results before production, helping you avoid additional time and expense.

3 Multiple providers:

Working with more than one vendor can mean variations in processes and equipment, leading to results that can vary significantly. Our cloud-based color tools can ensure that all of your vendors are aiming for the same goal, for consistent results across the board.

4 Multiple production runs:

its color may be consistent throughout a production run, but will it match the previous run? Or the one that follows? Color evaluation and measurement tools from Pantone and our parent company, X-Rite, make it possible to achieve consistent color from run to run, no matter when or where it occurs.

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